Account-based marketing (ABM) is a strategic B2B marketing strategy in which sales and marketing align
to identify and target a set of high-value accounts.
ABM uses personalized campaigns designed to engage each account. Marketing messages are then tailor-made to address the specific attributes and needs of each account.
The perfect addition to any outbound strategy. Our telemarketing, B2B Lead generation, and appointment setting is a great way to run a highly targeted campaign. Our experienced team operates in full fledge and utilise our international partners to cleanse data and digitally prospect.
Our expert team of calling agents has considerable experience conversing at the executive level in a wide range of industries. Our clients often tell us that we are better at pitching their business than they are.
Sales Qualified Lead is vetted by both the marketing and the sales team. It has moved from being a Marketing Qualified Lead to a Sales Qualified Lead and indicates that the teams consider the lead ready for the next step in the sales funnel i.e., direct sales.
Marketing Qualified Lead is a visitor on your web page who has shown repeated interest in your website content (not necessarily your product or services) and is likely to become your customer. For example, they have downloaded an e-book in exchange for their contact details, and now they are browsing through the product you offer in the area.
ADDS Corporation is a demand generation firm that helps B2B companies build reliable and scalable demand generation programs. We focus on marketing results, not just inputs. We help demand creation campaigns build traction, increase qualified leads, improve conversion rates, and accelerate growth.