ADDS CORP

WHAT IS IT?

Account-Based Marketing

Account-based marketing (ABM) is a strategic B2B marketing strategy in which sales and marketing align to identify and target a set of high-value accounts.

ABM uses personalized campaigns designed to engage each account. Marketing messages are then tailor-made to address the specific attributes and needs of each account. Here’s a simple framework of how ABM works:

  • Identify high-value accounts Target key stakeholders at those businesses
  • Create messaging to appeal to their personas
  • Deploy your marketing message through various marketing channels

WHY US?

Our strategy for Account-Based Marketing

Get your account-based marketing strategy off the ground.

Run effective Account-Based Marketing campaigns to reach your target accounts based on where they are in their lifecycle.

We are a full-service B2B marketing company focused on ABM. Our goal is to make sure that the contacts from your major accounts make up the majority of the contacts on your list.

Simply put, our Account-Based Marketing program is designed to help you align your sales and marketing efforts around your target accounts and figure out which ones are right within those accounts.

 

6 Advantages of Account-Based Marketing

While account-based marketing may target a few high-profile accounts, the results it brings are worth the laser-focused market it targets. A few benefits of the strategy include:


Attributing ROI to specific aspects of your sales and marketing can be tricky. However, ABM makes it easy as it is easy to track and measure. That’s because, with fewer accounts and select marketing channels, it’s easier to keep tabs on the metrics that matter.

Because of this, over 87% of marketers implementing ABM say it delivers a higher ROI than all other marketing strategies they employ.


Because it’s hyper-targeted, ABM improves your customer acquisition process. Not only is your lead acquisition strategy streamlined, but it also improves the quality of the leads you generate.

A big advantage of ABM is that it helps you generate leads that are a perfect fit for your business. As a result, this helps you to close more deals faster.


Personalization was a buzzword in B2C circles. But research proves that it’s also a big success driver for B2B brands.

And ABM helps you deliver personalized messaging. It also enables you to create personalized customer journeys. The result, of course, is higher conversion rates and a growing bottom line.


Because ABM works by targeting specific accounts instead of prospecting from a large pool, the sales cycle is streamlined.

Unqualified accounts are removed earlier on, leaving those that are more likely to convert. This means you can quickly build relationships with your prospects. Closing sales is also easier and faster as your target accounts are aligned to your offer.


Another significant benefit you’ll get from ABM is that it eliminates marketing waste. By focusing on accounts that matter, your marketing resources are used more efficiently. This translates into higher ROI and better customer experiences.


For a long time, sales and marketing have been working like opposing teams. The impact has been a disjointed effort that reduces the impact they can have on a business’s bottom line.

But with ABM, sales and marketing come into alignment resulting in a more significant impact and a better customer experience. This is all thanks to shared data between the two departments (and others involved).

With benefits such as these, it’s unsurprising that many brands are beginning to pay attention to ABM. Get a look into our marketing strategy, Download our Corporate Deck Now!

Get started with account based marketing !

OUR SERVICES

Get the perfect marketing Plan for You Today

Sales Qualified Leads

Sales Qualified Lead is vetted by both the marketing and the sales team. 

Account-Based Marketing

Account-based marketing (ABM) is a strategic B2B marketing strategy in which sales…

Content Syndication

Promote your content with one of the most effective B2B content syndication networks…

Demand Generation

Most customers interact with five or more …

Marketing Qualified Leads

Marketing Qualified Lead is a visitor on your web page who has shown repeated interest …

Email Marketing

Email Marketing We know how your audience interacts with email communications …

B2B Data Solutions

The Global Associates can work with you to create targeted data lists for you. 

Sales Qualified Leads

Sales Qualified Lead is vetted by both the marketing and the sales team. 

Account-Based Marketing

Account-based marketing (ABM) is a strategic B2B marketing strategy in which sales…

Content Syndication

Promote your content with one of the most effective B2B content syndication networks on the market.

Demand Generation

Most customers interact with five or more …

Marketing Qualified Leads

Marketing Qualified Lead is a visitor on your web page who has shown repeated interest …

Email Marketing

Email Marketing We know how your audience interacts with email communications …

B2B Data Solutions

The Global Associates can work with you to create targeted data lists for you. 

Get a look into our marketing strategy, Download our Corporate Deck Now!

    Get a look into our marketing strategy, Download our Corporate Deck Now!